1. Who We Are

HSD North America is based in California, United States and operates FlyHSD.com for the sale, support and distribution of HSD products.

References in this Privacy Notice to "HSD," "HSD North America," "we," "us," or "our" refer to the HSD North America business responsible for the applicable interaction with you.

2. Personal Information We Collect

The information we collect depends on how you interact with HSD. Categories may include:

3. How We Collect Information

We may obtain personal information:

• Directly from you when you place an order, create an account, contact support, submit a claim, register a product or communicate with HSD.
• Automatically through FlyHSD.com, cookies, server logs and similar technologies.
• From payment processors and financial-service providers involved in transactions.
• From shipping carriers, freight companies and fulfillment providers.
• From Authorized HSD Dealers when necessary to verify a purchase or provide product support.
• From security, fraud-prevention and identity-verification providers.
• From analytics, advertising, marketing and technology providers used by HSD.

4. Why We Use Personal Information

We may use personal information to:

• Process and fulfill orders
• Process payments and transaction authorizations
• Provide order and shipping updates
• Arrange shipment and delivery
• Create and maintain customer accounts
• Provide technical support
• Administer warranty claims
• Administer shipping and carrier claims
• Process returns, refunds and exchanges
• Verify purchases from Authorized HSD Dealers
• Identify products and replacement parts
• Respond to customer inquiries
• Provide requested marketing communications
• Improve FlyHSD.com and HSD services
• Understand website performance and usage
• Protect customers and HSD against fraud
• Maintain transaction and business security
• Enforce HSD policies and agreements
• Maintain appropriate business records
• Comply with applicable legal obligations
• Establish, exercise or defend legal claims

5. Orders & Payment Processing

Information necessary to complete a purchase may be provided to payment processors, financial institutions, ecommerce providers, fraud-prevention services and other providers involved in processing or protecting the transaction.

Depending on the payment method used, complete payment-card or financial-account information may be collected directly by the applicable payment provider rather than stored directly by HSD.

HSD may receive transaction information such as authorization status, payment method, billing information and other information necessary to administer the order.

6. Shipping & Delivery

HSD may disclose information necessary to fulfill an order to shipping carriers, freight companies, warehouse providers, logistics partners and shipping-protection providers.

This may include:

• Recipient name
• Shipping address
• Telephone number
• Email address when required for delivery
• Order or package identifiers
• Shipment value
• Tracking information
• Information necessary to administer loss or damage claims

7. Customer Support, Warranty & Claims

When you contact HSD Support, we may collect information reasonably necessary to investigate and resolve your request.

This may include:

• Order and purchase information
• Aircraft model
• Serial numbers
• Radio and receiver information
• Battery and electrical-system information
• Photographs and video
• Technical measurements
• Shipping labels and tracking information
• Communication history
• Other troubleshooting or claim documentation

This information may be retained as part of HSD's product-support, safety, warranty, shipping, fraud-prevention or customer-service records.

8. Cookies & Similar Technologies

FlyHSD.com may use cookies, pixels, tags, local storage and similar technologies to operate the website, maintain shopping carts and accounts, remember preferences, secure transactions, understand website performance and support marketing activities.

These technologies may collect:

• IP address
• Browser and device information
• Cookie or device identifiers
• Pages viewed
• Products viewed
• Referral information
• Website interactions
• Approximate geographic location

Some technologies are necessary for website functionality. Others may support analytics, measurement or advertising.

Browser settings may allow users to block or delete certain cookies. Disabling necessary cookies may interfere with account, shopping-cart, checkout or other FlyHSD functionality.

9. California Online Tracking Disclosure

Traditional "Do Not Track" Signals

Some web browsers offer a traditional "Do Not Track" or "DNT" setting intended to signal a user's preference regarding online tracking.

Because there is not a single universally accepted industry standard governing traditional DNT signals, FlyHSD.com does not treat a traditional DNT browser signal by itself as a universal instruction governing all website data processing.

Global Privacy Control and Other Opt-Out Preference Signals

Global Privacy Control ("GPC") and other legally recognized opt-out preference signals are different from traditional DNT signals.

Where California law requires HSD to recognize an applicable opt-out preference signal, HSD will honor supported legally valid signals in accordance with applicable law and the technologies used by FlyHSD.com.

Third-Party Tracking

Third-party analytics, advertising, ecommerce, security or technology providers may collect information about a user's interaction with FlyHSD.com through cookies, pixels or similar technologies.

Depending on the provider and technologies in use, these parties may collect information about online activities over time and across different websites or online services.

10. Analytics, Advertising & Marketing

HSD may use analytics, advertising and marketing technologies to understand website activity, measure advertising effectiveness, improve FlyHSD.com and communicate with customers interested in HSD products.

Depending on the technology involved, advertising or analytics providers may receive information such as:

• Cookie or device identifiers
• IP address
• Browser information
• Internet activity
• Products viewed
• Advertising interactions
• Referral information

California privacy law can define certain advertising-related disclosures as a "sale" or "sharing" even when no money is exchanged. If applicable California law requires HSD to provide an opt-out from such activity, HSD will provide and honor the required privacy choice.

11. Who May Receive Personal Information

HSD may disclose personal information to categories of recipients reasonably necessary to operate our business, including:

• Ecommerce and website providers
• Hosting and infrastructure providers
• Payment processors
• Financial institutions
• Fraud-prevention and security providers
• Shipping carriers
• Warehouse and fulfillment providers
• Freight providers
• Shipping-protection providers
• Customer-support platforms
• Email and communication providers
• Analytics providers
• Advertising and marketing providers
• Authorized HSD Dealers when appropriate
• Professional advisers and consultants

Legal and Safety Disclosures

HSD may disclose information when reasonably necessary to comply with applicable law, legal process, court orders or government requests; investigate fraud or unlawful activity; protect HSD, our customers or others; or establish, exercise or defend legal rights.

Business Transactions

Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets or other legitimate business transaction, subject to applicable law.

12. Data Retention

HSD retains personal information for only as long as reasonably necessary for the purposes described in this notice or as required or permitted by applicable law.

Retention periods may depend on:

• The type of information
• The purpose for which it was collected
• The customer relationship
• Warranty and product-support needs
• Accounting and tax requirements
• Fraud-prevention requirements
• Payment disputes and chargeback periods
• Product-safety considerations
• Legal obligations
• Applicable statutes of limitation

Order, transaction, warranty, shipping-claim and support records may be retained longer than ordinary website-activity data because they may be necessary for accounting, technical support, warranty administration, fraud prevention or legal obligations.

13. California Privacy Rights

California privacy laws may provide California residents with certain rights regarding personal information.

The specific rights available depend on the law applicable to HSD, the nature of the information involved and the circumstances of the processing.

Where required by applicable California law, eligible rights may include the right to:

• Know whether HSD collects or processes personal information about you
• Request information about categories and specific pieces of personal information collected
• Request correction of inaccurate personal information
• Request deletion of personal information, subject to legal exceptions
• Obtain a portable copy of certain personal information
• Request information about categories of sources, purposes and recipients
• Opt out of the sale or sharing of personal information when applicable
• Limit certain uses or disclosures of sensitive personal information when applicable
• Opt out of certain legally covered automated processing where applicable
• Receive equal service and pricing without unlawful discrimination for exercising a privacy right

14. Sale, Sharing & Targeted Advertising

HSD does not sell customer lists for monetary consideration.

Some California privacy laws use broader definitions of "sale" or "sharing" that may include certain disclosures of identifiers or online activity to advertising technology providers for cross-context behavioral advertising.

If HSD engages in activity that gives consumers a legal right to opt out of sale or sharing, HSD will provide an appropriate opt-out method and honor eligible opt-out requests as required by applicable law.

Where legally required, HSD will also process supported opt-out preference signals such as Global Privacy Control.

15. California Direct Marketing Disclosure

California Civil Code Section 1798.83 may provide certain California customers with the right to request information regarding specified disclosures of personal information to third parties for those third parties' own direct marketing purposes.

If this law applies to HSD and you wish to make such a request, submit a written privacy request to HSD and identify the request as a:

HSD will respond to eligible requests as required by applicable law.

16. How to Submit a Privacy Request

To submit a privacy request, visit:

FlyHSD.com/hsd-support

Clearly identify your request as a Privacy Request and describe the right you wish to exercise.

HSD may need to verify your identity before completing certain requests. Verification may include matching information associated with your customer account, order history or previous interaction with HSD.

HSD will request only information reasonably necessary to verify and process the request.

Certain information may be retained where necessary to complete transactions, preserve warranty records, comply with legal requirements, prevent fraud, maintain security, resolve disputes or exercise legal rights.

If applicable law requires HSD to provide additional methods for submitting privacy requests, those methods will also be made available.

17. Authorized Privacy Agents

Where permitted by California law, you may authorize another person or entity to submit an eligible privacy request on your behalf.

HSD may require documentation showing that the agent has authority to act for you and may verify your identity directly unless applicable law provides otherwise.

18. Appeals

If applicable privacy law provides a right to appeal HSD's decision regarding a privacy request, instructions for submitting an appeal will be provided with the applicable response or may be requested through HSD Support.

19. Information Security

HSD uses reasonable administrative, technical and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse or loss.

Access to personal information is intended to be limited to employees, contractors and service providers who reasonably require the information to perform authorized business functions.

20. Marketing Communications

HSD may send product news, promotions, event information, aircraft announcements and other marketing communications where permitted by law.

You may unsubscribe from promotional email by using the unsubscribe link included in the message or by contacting HSD.

Opting out of promotional communications does not prevent HSD from sending necessary transactional or service-related communications, including:

• Order confirmations
• Shipping notifications
• Account-security notices
• Warranty communications
• Customer-support responses
• Product-safety information
• Other non-promotional communications

21. Children's Privacy

FlyHSD.com is a general-audience ecommerce website and is not directed to children under 13.

HSD does not knowingly collect personal information online from children under 13 in circumstances requiring parental consent.

Where applicable California law imposes additional requirements concerning the sale or sharing of personal information belonging to consumers under 16, HSD will comply with those requirements.

If you believe a child has improperly submitted personal information to HSD, please contact HSD Support.

22. Third-Party Websites & Services

FlyHSD.com may contain links, embedded content or integrations involving third-party websites, payment providers, videos, social-media platforms or other services.

HSD does not control the independent privacy practices of third parties. Information provided directly to a third party is governed by that third party's privacy notice and terms.

23. International Customers & Visitors

HSD North America is based in California, United States.

Information collected through FlyHSD.com may be processed in California and in other locations where HSD's payment, technology, fulfillment, shipping and service providers operate.

Privacy laws differ among jurisdictions. Where another applicable law gives a customer additional mandatory rights, HSD will process eligible requests as required by that law.

24. Changes to Your Information

Customers may update certain account information through their FlyHSD account when that functionality is available.

Customers may also contact HSD Support to request correction or review of personal information associated with an account, order or customer-service interaction.

HSD may retain historical transaction information when necessary for accounting, tax, warranty, fraud-prevention, dispute-resolution or legal purposes.

25. Changes to This Privacy Notice

HSD North America may update this Privacy Notice from time to time to reflect changes in our business, website, service providers, technology, legal requirements or privacy practices.

The effective date displayed at the top of this page identifies the current version of the notice.

HSD intends to review this notice regularly and will update it when appropriate.

Material changes will be communicated through FlyHSD.com or another appropriate method when required by applicable law.

26. Contact HSD About Privacy

Questions about this Privacy Notice, HSD's privacy practices, or a privacy request may be submitted through HSD Support.

Visit:

FlyHSD.com/hsd-support

Please identify your message as a Privacy Inquiry or Privacy Request so it can be routed appropriately.